A term referring to a wide variety of Internet-based business models.
Typically, an e-commerce strategy incorporates various elements of the marketing mix to drive users to a Web site for the purpose of purchasing a product or service.
Ego defenses are psychological constructs such as identification, rationalization, reaction formation, repression, sublimation, etc.
The protection of the individual self pro-vided by attitudes.
Their role is to be opinion leaders and have influence over the early majority.
According to Freudian Theory, the ego is one prong of the three parts of the personality.
Acronym for Effective Cost per Thousand, a hybrid Cost-per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand.
(Represented by: (CPC x CTR) x 1000 = e CPM.) This monetization model is used by Google to rank site-targeted CPM ads (in the Google content network) against keyword-targeted CPC ads (Google Ad Words PPC) in their hybrid auction.
A model of attitude formation and change that proposes that the process by which attitudes change depends upon the message recipient's level of motivation.
According to Petty and Cacioppo, the authors of the ELM, when motivation is high, the message recipient will pay attention and respond to the quality of message arguments.